Brand Story

JUBEL was the name of a song played at the height of après, the place we discovered the dangerously refreshing beer pêche – a pint of lager with a peach top. People who loved beer loved it, and people who didn’t love beer loved it – an idea was born.

Pints of pêche flowing, sun shining, music pumping, full slopeside send in session. JUBEL means “a feeling of extreme joy” – the idea had a name and we exist to bring this experience to everyone.

Our Beer

Since 2018, JUBEL beer has pioneered ’Britain’s fastest-growing beer trend’ with our dangerously refreshing beer cut with fruit. Our range of fruit lagers are brewed with British hops and Wildfarmed regenerated barley, real fruit extracts from a sustainable British farms, and no artificial preservatives or flavourings. All of our beer are 4% abv, Gluten Free and Vegan.

On Trade Performance

JUBEL was recently reported by CGA as the UK’s 4th biggest craft beer brand by volume and the only one in the top 10 to be in triple digit growth.