Thank you for your interest in supplying Mitchells and Butlers

New Programme Structures

From March 2026 Mitchells & Butlers will be changing the structure of the cask and keg programmes slightly to align with seasonal volume uplifts across both categories.  

The new programmes will run as below:

• Light Nights: March – September
• Dark Nights: October – Feb
  
  

Cask

The cask rotational programmes will be available to appx. 600 sites across a variety of our fascia offering cask beer.
Notable brands include Nicholsons, Castle Pubs, Ember Inns and Vintage Inns.

Keg

The craft keg programme is exclusively available to Castle Pubs and/or Nicholsons sites.

As well as these fixed term rotational programmes, our brands are also looking for exciting brews to feature as WIGIGs (when it’s gone it’s gone) brews to align with key marketing calendar activities. For example, Christmas beers, cask ale week, sporting events, brew competitions in collaboration with our Senior Drinks Ambassadors etc. Detail on the requirements for these WIGIG beers will be shared as required.

New Tender Submissions

Please ensure all tenders are updated with accurate commercials for 2026 and any new beers you would like to be considered have been submitted on your product accounts.

New Brewers

To create an account to tender for M&B

• Click on ‘product account’ above
• Set up your account
• Click ‘add new beer’ to submit a product
• Ensure all boxes have been completed for your tender to save
• All boxes must be completed accurately for your tender to be considered, including accurate allergens and up to date audit certificates
  
  

Accreditation and Additional Information

All brewers must have SALSA + beer accreditation for Mitchells and Butlers. Additional checks to ensure brewers have the following will also be carried out:

• Product labels are legally compliant
• All modern day compliance is up to date (modern day slavery/ethics etc.). Copies of these policies will be required)
• A clear, external microbial test may need to be provided
• If brewers need further guidance around labelling legalities or modern day compliant, Deep Fathom will be able to provide the required assistance via The Beer Company Customer Protection scheme https://thebeercompany.co.uk/audits/

• Successful brewers will need to be prepared to supply a minimum volume of one pallet per week during their listing (please note: this is not a volume commitment or forecast)

Successful Tenders

We will be prioritising the following criteria for successful tenders:

• Commercially competitive invoices prices to reflect the scale of the new opportunities
• Strong performing brewers from previous programmes
• New brewers/beers with a USP & examples of where the beer has already seen success in the market
• Exclusive products
• Products/brewers with a strong support package to help drive sales in outlets (e.g. field sales teams, hosting space, branded glassware)

All beer styles and ABV ranges will be considered.

Programme Deadlines

Please ensure you include all beers you would like to be considered for the Light Nights (March 2026 – September 2026) kegs & cask ranges, and the Dark Nights (October 2026 – March 2027) cask & keg ranges, as well as any WIGIG or additional seasonal beers. Dates are:

• All tenders must be submitted by 19^th November
• Successful brewers will be notified by 12^th December
  
  

Due to the number of suppliers, it is not possible to give feedback to individual brewers. If you have not heard from us by the date above, your tenders have not been successful.

Many thanks and good luck with your proposals!

Katie Hearn, Mitchells & Butlers
Jo Taylor, The Beer Company